After expanding to 34 stores, Mister Safety Shoes shifted its marketing strategy from radio to digital, aiming to use online storytelling to enhance brand awareness and consideration. Partnering with Fook Communications, we developed a social campaign based on research into what their customers value in a shopping experience. We built focused messaging around this research and brought it to life through video. The resulting campaign differentiates their brand and helps their audience understand why they should choose Mister Safety Shoes.

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On Point with Mister Safety Shoes
Behind The Scenes of Mister Safety Shoes Campaign